Heartland Records

Heartland Records.
Now at:
420 Victoria St,
North Melbourne 3051
Ph: 93299636
having just moved from
61 Peel Street,
West Melbourne, opposite the Victoria Market.

Visited Heartland Records yesterday and was really impressed with its modern new premises and broad selection of vinyl on offer. 
Initially it was located opposite Victoria Market and has just 6 weeks ago moved into a new shop around the corner on Victoria St, apparently the old shop and building are being demolished (more apartments probably).
The new double fronted shop is spread over 2 rooms with all the juicy vinyl out the back. The shop is fresh and light and makes for a very pleasant browse/search experience. The vinyl is arranged loosely according to genre, with Metal taking pride of place, then Punk/Hardcore and Indie/Alternative. All sections are very well stocked and arranged in A-Z and with the usual suspects carded by name. There was also an older 'decades' section and some miscellaneous but choice second hand records including some nice collector pieces.

All albums are presented in their own Polypropylene sleeve and the prices are pretty reasonable, especially considering the choice nature of a lot of the stock i.e. picture discs, colour discs and limited editions. I ended up picking this sweet Lost in Translation soundtrack picture disc and Sleep's final opus on purple vinyl, just to reprise my Om concert experience. 

All in all a solid shop and definitely worth a revisit.